Sweat Equity Wellness

Services: Identity
Client: Sweat Equity Wellness
Sweat Equity Wellness needed a brand identity for its startup personal training and nutrition company. The concept was making fitness accessible to all by ‘Breaking down the Physical, Mental and Financial Barriers to Deep Health.’ Their specialty is in-person and online personal training, self-defense, and nutrition coaching for seniors, transgender and gender-expansive teens and adults, people with disabilities, or anyone who has felt uncomfortable or unwelcome in a typical gym or martial arts atmosphere.

Business Card with spot gloss for those ‘sweaty’ letters

Concept for a Facebook banner with abstract characters representing different sizes and shapes
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