https://salcer.com Alana Salcer Design Wed, 03 Nov 2021 03:37:07 +0000 https://salcer.com en https://salcer.com/Landing-Page Tue, 01 Oct 2019 20:16:45 +0000 Alana Salcer Design https://salcer.com/Landing-Page ALANA SALCERPRINT. DIGITAL. MOTION.IDENTITY. PRESENTATION. WEB. EVENT. ARTS. FILM. NON-PROFIT. DESIGN. CONTACT ME. https://salcer.com/About Wed, 03 Feb 2016 21:43:31 +0000 Alana Salcer Design https://salcer.com/About I’m a multidisciplinary graphic designer and art director based in Brooklyn, New York, specializing in identity, print, motion, and interactive design. I work with arts organizations, filmmakers, small businesses, and mission-driven clients to create visual identities, publications, campaigns, and motion pieces that balance creativity with clarity and purpose. In my most recent role as Design Director at a sustainability strategy firm, I guided the design of corporate sustainability communications for major companies—including Fortune 500 and 1000 organizations—making complex environmental and social initiatives clear, engaging, and accessible. My practice spans brand development, publication and report design, digital and print marketing, motion graphics, infographics, presentation design, and UI design. Alongside client work, I teach undergraduate design courses at Queens College and mentor emerging designers. In my spare time, I explore tactile art through functional, yet sculptural, ceramic objects and jewelry: alanalaurenceramics.com. If you’re working on something meaningful and looking for a creative partner, I’d love to hear from you! Get in touch at: alana.salcer@gmail.com Additional Work samples are available upon request. https://salcer.com/A-Ballerina-s-Tale-3 Mon, 02 Dec 2019 01:53:36 +0000 Alana Salcer Design https://salcer.com/A-Ballerina-s-Tale-3 A Ballerina’s TaleServices: Key Art, Title Design, Motion Graphics Client: Urban Romances Films A documentary by Nelson George about the rise of legendary ballerina Misty Copeland and her recovery from a career threatening injury to become the first African American principle dancer in the American Ballet Theater’s history. <img width="1775" height="1001" width_o="1775" height_o="1001" data-src="https://freight.cargo.site/t/original/i/120a0e610ee6b696a147039f251b2f05b29570bd6fdf06dd41522e51f57a6c56/Screenshot-2015-07-06-16.59.21.png" data-mid="55803783" border="0" src="https://freight.cargo.site/w/1000/i/120a0e610ee6b696a147039f251b2f05b29570bd6fdf06dd41522e51f57a6c56/Screenshot-2015-07-06-16.59.21.png" /> <img width="1777" height="1000" width_o="1777" height_o="1000" data-src="https://freight.cargo.site/t/original/i/a0bab5c3ff55c99a2845138d4c423b8abaddacdde140fbe413551c07ba1114ac/Screenshot-2015-07-06-16.59.35.png" data-mid="55803786" border="0" src="https://freight.cargo.site/w/1000/i/a0bab5c3ff55c99a2845138d4c423b8abaddacdde140fbe413551c07ba1114ac/Screenshot-2015-07-06-16.59.35.png" /> <img width="1778" height="1001" width_o="1778" height_o="1001" data-src="https://freight.cargo.site/t/original/i/af2501d485ec1044d6987b127c214b6f6e191687333db581bd56f8ac7551ee90/Screenshot-2015-07-06-17.00.22.png" data-mid="55803791" border="0" src="https://freight.cargo.site/w/1000/i/af2501d485ec1044d6987b127c214b6f6e191687333db581bd56f8ac7551ee90/Screenshot-2015-07-06-17.00.22.png" /> <img width="1775" height="998" width_o="1775" height_o="998" data-src="https://freight.cargo.site/t/original/i/dcffb140b17f02e5b21652b2b2b315adabade781b58cfff8fc0515013caec9e0/Screenshot-2015-07-06-17.01.06.png" data-mid="55803801" border="0" src="https://freight.cargo.site/w/1000/i/dcffb140b17f02e5b21652b2b2b315adabade781b58cfff8fc0515013caec9e0/Screenshot-2015-07-06-17.01.06.png" /> <img width="1777" height="1000" width_o="1777" height_o="1000" data-src="https://freight.cargo.site/t/original/i/e1aa8a0e414a082c87bd53e77a88ac840abf424eb236f715f9d7d13a6e66e648/Screenshot-2015-07-06-17.01.50.png" data-mid="55803806" border="0" src="https://freight.cargo.site/w/1000/i/e1aa8a0e414a082c87bd53e77a88ac840abf424eb236f715f9d7d13a6e66e648/Screenshot-2015-07-06-17.01.50.png" /> <img width="1778" height="999" width_o="1778" height_o="999" data-src="https://freight.cargo.site/t/original/i/bcbcd2b2c58fcf114a93d3dd88821b6545b1c040b5fed090d67601e33b2890b5/Screenshot-2015-07-06-17.02.12.png" data-mid="55803793" border="0" src="https://freight.cargo.site/w/1000/i/bcbcd2b2c58fcf114a93d3dd88821b6545b1c040b5fed090d67601e33b2890b5/Screenshot-2015-07-06-17.02.12.png" /> https://salcer.com/Shared-Space-1 Sun, 05 Jan 2020 03:16:24 +0000 Alana Salcer Design https://salcer.com/Shared-Space-1 Shared SpaceServices: Identity, Social Media Templates, Digital Ads Client: Mark Morris Dance Group Shared Space is one of the professional development programs at the Mark Morris Dance Center. It is a program that invites choreographers to share and receive feedback on works in progress. I was tasked with creating an identity for the program and a social media template for program events. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/5bb9fd6a94a8442490f58cb5a9e5621ea2039f3337e8f15f379dcebd69d8747d/SharedSpace-img2-alts.jpg" data-mid="57732091" border="0" src="https://freight.cargo.site/w/1000/i/5bb9fd6a94a8442490f58cb5a9e5621ea2039f3337e8f15f379dcebd69d8747d/SharedSpace-img2-alts.jpg" /> Alternate Concepts https://salcer.com/The-Hard-Nut-Benefit-1 Wed, 03 Nov 2021 03:37:07 +0000 Alana Salcer Design https://salcer.com/The-Hard-Nut-Benefit-1 The Hard Nut Benefit&nbsp;Services: Print Design, Event Design Client: Mark Morris Dance Group Event invitation design for a benefit gala celebrating the 25th anniversary of ‘The Hard Nut’; Mark Morris’ re-imagining of ‘The Nutcracker’. https://salcer.com/MMDG-Summer-Intensive-1 Tue, 25 Feb 2020 21:18:00 +0000 Alana Salcer Design https://salcer.com/MMDG-Summer-Intensive-1 Mark Morris Dance Group Summer Intensive Mailer/PosterServices: Print Design, Digital Ads Client: Mark Morris Dance Group Summer intensive programs are highly competitive feeder programs for professional dance companies. Mark Morris Dance Group wanted a design for a mailer/poster that would stand out on a bulletin board at the colleges and dance schools around the country that would receive them; clearly outlining the benefits of the program and highlighting Mark Morris’ iconic dance style. <img width="1920" height="1328" width_o="1920" height_o="1328" data-src="https://freight.cargo.site/t/original/i/46c3ce5b166ab381a4ac7aad202dd0419572332b220df9858531ca0da59403fe/mmdg-summerintensive-slide.jpg" data-mid="61996073" border="0" src="https://freight.cargo.site/w/1000/i/46c3ce5b166ab381a4ac7aad202dd0419572332b220df9858531ca0da59403fe/mmdg-summerintensive-slide.jpg" /><img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/29e394e5f0c4696dd5509e2819c8cffe53e8b6d6920614870c4f1453dc9b0ba7/sint-2017-dig-ads2-01.png" data-mid="123409391" border="0" src="https://freight.cargo.site/w/1000/i/29e394e5f0c4696dd5509e2819c8cffe53e8b6d6920614870c4f1453dc9b0ba7/sint-2017-dig-ads2-01.png" /> https://salcer.com/Urban-Glass-Gala-Auction-2 Wed, 04 Mar 2020 21:12:11 +0000 Alana Salcer Design https://salcer.com/Urban-Glass-Gala-Auction-2 Urban Glass Gala + AuctionServices: Print Design, Event Design Client: Urban Glass Event design for a gala + auction for Urban Glass, an open-access glass studio and art center in Downtown Brooklyn. The event honored artist Amber Cowan whose exsquisite detailed work is featured in the design. I designed the invitation, program and digital ads for the event. <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/69f066003378c325e73f4d806644de1a52d7260816f4f68008c18826a48cfa93/Artboard-1-100.jpg" data-mid="123452732" border="0" src="https://freight.cargo.site/w/1000/i/69f066003378c325e73f4d806644de1a52d7260816f4f68008c18826a48cfa93/Artboard-1-100.jpg" /> Event Program<img width="3840" height="1400" width_o="3840" height_o="1400" data-src="https://freight.cargo.site/t/original/i/c285b720f7850394b887c63868e08bbf35c021302636a94961caced2ce8b1b86/digArtboard-2-100.jpg" data-mid="123454361" border="0" src="https://freight.cargo.site/w/1000/i/c285b720f7850394b887c63868e08bbf35c021302636a94961caced2ce8b1b86/digArtboard-2-100.jpg" /><img width="3840" height="1429" width_o="3840" height_o="1429" data-src="https://freight.cargo.site/t/original/i/cc4cddef2e16b51e044235db6f1763370bd2672a5342be491aaec6a1f0aa1791/dig3Artboard-1-100.jpg" data-mid="123454415" border="0" src="https://freight.cargo.site/w/1000/i/cc4cddef2e16b51e044235db6f1763370bd2672a5342be491aaec6a1f0aa1791/dig3Artboard-1-100.jpg" /> Digital Ads https://salcer.com/Dance-Center-Shows-1 Mon, 06 Jan 2020 20:58:05 +0000 Alana Salcer Design https://salcer.com/Dance-Center-Shows-1 The Dance Center Shows IdentityServices: Identity, Print Design, Digital Marketing Client: Mark Morris Dance Group The Dance Center Shows are a biennial performance of select works by Mark Morris performed by the touring company at the Mark Morris Dance Center. I was asked to create a cohesive identity to promote the performance series. In keeping with the brand voice of Mark Morris Dance Group, I employed a minimal palette and composition with gradients that suggest stage lighting which would compliment the performance photos of the current year. <img width="1369" height="2682" width_o="1369" height_o="2682" data-src="https://freight.cargo.site/t/original/i/0be92f4b7854380f99c14901db8efb5d4e9b2b3de93ec31d3b9085cf6486574f/DanceCenterShows-poster-2018-lighter-cmyk-edits032818-01.jpg" data-mid="57951403" border="0" data-scale="50" alt="Poster" data-caption="Poster" src="https://freight.cargo.site/w/1000/i/0be92f4b7854380f99c14901db8efb5d4e9b2b3de93ec31d3b9085cf6486574f/DanceCenterShows-poster-2018-lighter-cmyk-edits032818-01.jpg" />Poster <img width="3841" height="2161" width_o="3841" height_o="2161" data-src="https://freight.cargo.site/t/original/i/035efeeb23cb0365c653b90d71a5461e00b36a481b810ccbe8b6fa915228343d/DCS-2018-carousel2.jpg" data-mid="123454765" border="0" src="https://freight.cargo.site/w/1000/i/035efeeb23cb0365c653b90d71a5461e00b36a481b810ccbe8b6fa915228343d/DCS-2018-carousel2.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/d14bc3a13d102fe434f5cc24f6cd07738401d6b6450d60e2c8582d8bb9a49824/DanceCenterShows-social-templates.jpg" data-mid="57953127" border="0" src="https://freight.cargo.site/w/1000/i/d14bc3a13d102fe434f5cc24f6cd07738401d6b6450d60e2c8582d8bb9a49824/DanceCenterShows-social-templates.jpg" /> Social Media Ads <img width="2501" height="835" width_o="2501" height_o="835" data-src="https://freight.cargo.site/t/original/i/a6ab6175d629d8d04ed5789395cb83c9dd533a425265564ab9b22f21dc4d4dc1/dance-center-shows-email-600x200-img--txt.jpg" data-mid="57952733" border="0" src="https://freight.cargo.site/w/1000/i/a6ab6175d629d8d04ed5789395cb83c9dd533a425265564ab9b22f21dc4d4dc1/dance-center-shows-email-600x200-img--txt.jpg" /> Email Header https://salcer.com/Letters-from-Baghdad-1 Wed, 04 Mar 2020 20:46:56 +0000 Alana Salcer Design https://salcer.com/Letters-from-Baghdad-1 Letters from BaghdadServices: Poster Design, Digital Marketing Client: Between the Rivers Productions A documentary by Zeva Oelbaum and Sabine Krayenbühl about Gertrude Bell, a British female explorer who was instrumental in the formation of modern Iraq and was virtually written out of history. I designed the poster, maintained the film website and designed emails advertising the film’s festival circuit and international release. &nbsp; https://salcer.com/Cine-Institute-1 Mon, 18 Nov 2019 19:36:49 +0000 Alana Salcer Design https://salcer.com/Cine-Institute-1 Ciné InstituteRole: Media and Branding Director 2008-2011 Services: Identity, Publication Design, Web Design Client:&nbsp; Ciné Institute, Jacmel, Haiti Ciné Institute is Haiti’s only film school. Established in 2008, it grew out of a film festival, Festival Film Jakmèl, which ran for 3 years in Haiti. I created a colorful identity system (first for the festival and then adapted for the school) across multiple media platforms which featured crisp, positive imagery putting the students themselves in the spotlight and creating a professional, clean and uplifting identity that is recognized all over Haiti and now around the globe. The youth in the logo is playing a traditional hoop game, popular in the Caribbean, signifying the placing of film into the hands of Haiti’s youth who are in turn empowered to use it to improve their lives and tell their own stories. <img width="1920" height="869" width_o="1920" height_o="869" data-src="https://freight.cargo.site/t/original/i/e72a896ffb5c0d8cecef904577bf6ebdcd359edb5bae9fdaa3ddf65f6a427c9f/CI-weblayout-logo.jpg" data-mid="61431827" border="0" src="https://freight.cargo.site/w/1000/i/e72a896ffb5c0d8cecef904577bf6ebdcd359edb5bae9fdaa3ddf65f6a427c9f/CI-weblayout-logo.jpg" /><img width="1920" height="1304" width_o="1920" height_o="1304" data-src="https://freight.cargo.site/t/original/i/7cb7e53c9452d95c013ab7af2f195e7c5bf486acee570ad224946e9787ca7705/CI-weblayout-rebelle.jpg" data-mid="54970778" border="0" src="https://freight.cargo.site/w/1000/i/7cb7e53c9452d95c013ab7af2f195e7c5bf486acee570ad224946e9787ca7705/CI-weblayout-rebelle.jpg" /> <img width="1920" height="1048" width_o="1920" height_o="1048" data-src="https://freight.cargo.site/t/original/i/3fec6a060c59a20a836565ecfb2820691e8fff78210d33daf8ca27ab8a6dfc47/CI-weblayout-brochure.jpg" data-mid="54970934" border="0" src="https://freight.cargo.site/w/1000/i/3fec6a060c59a20a836565ecfb2820691e8fff78210d33daf8ca27ab8a6dfc47/CI-weblayout-brochure.jpg" /><img width="1920" height="1244" width_o="1920" height_o="1244" data-src="https://freight.cargo.site/t/original/i/1f86d45b971589c44f6c6ab72d2f8e4d152c97937df38555bf471df792976c48/CI-weblayout-annreport.jpg" data-mid="54970959" border="0" src="https://freight.cargo.site/w/1000/i/1f86d45b971589c44f6c6ab72d2f8e4d152c97937df38555bf471df792976c48/CI-weblayout-annreport.jpg" /><img width="1920" height="1200" width_o="1920" height_o="1200" data-src="https://freight.cargo.site/t/original/i/f449ba3f7e0482a64b02e0999d6d4f80823dd3919a3daa0b9d7b0d92cec8d473/CI-weblayout-website.jpg" data-mid="54970987" border="0" src="https://freight.cargo.site/w/1000/i/f449ba3f7e0482a64b02e0999d6d4f80823dd3919a3daa0b9d7b0d92cec8d473/CI-weblayout-website.jpg" />